Minimalism is achieved by reducing a design to only the most essential elements. Expressions of minimalism span multiple disciplines, as well as other art forms such as music and literature. For website designers, though, minimalism can be intimidating and difficult to master. But anyone can master minimalism. Essentially, minimalism is about breaking things down to the barest elements necessary for a design to function. It’s about taking things away until nothing else can be removed without interfering with the purpose of the design. Below are a number of principles of minimalist design, as well as an exploration of current trends and additional examples.
“Less is more” is probably the most well-known catch phrase of the minimalist movement.
White (or negative) space is the backbone of any minimalist design. What you leave out of a design is just as important as what you put in. White space is critical to emphasizing certain elements over others. White space “makes” a design minimalist to a large extent. Without it, you’d end up with a grid design or grunge or some other style that’s not truly minimalist.
In a minimalist design, every detail has significance. What you choose to leave in is vital. A border around an image, the color palette, the white space, every part becomes important to the overall look and feel of the website when the elements are few.
Think of the feeling you want your website to give visitors, and then decide on the details that would impart that feeling. While many designers view minimalism as one size fits all, there is still room for different emotions based on individual design elements. A minimalist website can easily be funky and modern, fresh and clean, reserved and sophisticated, elegant and refined, or anything in between, based solely on its details.